EDORMAL LAUNCHES AT THE CANVAS SOHO

Join us on Tuesday, November 17 from 6–8 PM at The Canvas SoHo, 456 West Broadway, for the launch of EDORMAL — a contemporary wardrobe label for modern city life, introducing itself with Season Zero. EDORMAL was founded by Eden Yang after years working across brand development, product and garment production in New York's apparel industry. His time around Broadway and the Garment District gave him a close understanding of how an idea becomes a finished garment, and gradually sharpened a point of view of his own: familiar pieces in controlled color, shaped by considered proportion, dependable construction, and one quiet detail. That search became EDORMAL. Season Zero introduces the brand through denim — one of the most familiar materials in the modern city — approached not through workwear history but by reconsidering what proportion, construction and a restrained signature detail can do. Six styles: three jackets, one chenille shirt, two jeans. Each developed individually, with fabric selected style by style and fit refined through sampling. Every piece finished with the warm-gold EDORMAL logo embroidery. Not at first look, but on second. Come discover Season Zero in person, meet Eden Yang, and find the quiet mark in the modern city. When: Tuesday, November 17, 6–8 PM Where: The Canvas SoHo, 456 West Broadway The Canvas is a retail platform and community hub showcasing independent designers from around the world.