AI 101 Series: The AI Customer Desk That Grows Your Business

A live 60-minute training where you build the layer that handles your repeat questions — intake, answer, escalate — and route a real message through it before you leave the room. You get the same eleven questions every week. Answering them is not a customer service problem, it is a systems problem, and it is quietly setting a ceiling on how many people you can serve. The thing that stops you growing is rarely demand. It is that every new customer arrives carrying the same eleven questions and there is only one of you. In this session, Arjita Sethi, founder of Build with AI Club, builds a customer desk that answers what repeats and escalates what matters, so the messages that genuinely need you actually reach you instead of drowning. What you will learn: Auditing what you are actually asked, and finding the percentage that repeats Building the answer layer on your own material, so the responses are correct rather than merely plausible The escalation rule: what must reach a human every time, without exception Keeping the tone recognizably yours rather than generically helpful What to watch in the first month, and when to intervene What you will walk away with: A working intake and response system, tested live on a real message Your escalation rules, written down A clear list of what should never be automated in your business Who this is for: Anyone whose customers, clients, students, members or community send them the same thing every week.