Untapped Markets: Building Businesses Where Others Aren’t Looking

Date: Tuesday 10th November, 6:15-9 PM UK Time Location: 1 Warwick by Maslow’s Sign up for this event here!Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link. ## Could your next business idea be hiding in a problem you deal with every day? An awkward process. Information you can never find. Something everyone in your industry accepts as “just how things work”. For someone thinking about starting a business, those frustrations could be a starting point. But how do you recognise an opportunity worth pursuing, persuade people to pay for your solution and get started before you have everything figured out? With AI opening up new possibilities, what could those opportunities look like in 2026? Our guest, Jacques Goudchaux, Chief Strategy Officer at Signal Ocean, has spent more than three decades doing exactly that. While working as a shipbroker, Jacques saw a problem: people making major commercial decisions were relying on scattered information and printed references that quickly went out of date. He believed a more complete, accessible picture of the market was something customers would pay for. His chairman was sceptical, but agreed to back the idea.