
"Story First" Sales: Earn trust, sell more, & stay human
A two-hour workshop for sales leaders, business-development professionals, enablement managers, and founders on using a three-act origin story in sales. Includes roleplay, live coaching for volunteers, and Q&A.
AI summary · From the event listing
November 10, 2026 · 2 PM – 4 PM
Artists For Humanity, Boston · From $149 ·
Keep your plans in one place. Free account.
Build and practice a three-act origin story for sales presentations, with roleplay, volunteer coaching, and Q&A.
AI · From the event listing
Organizer’s description
For sales leaders, biz dev, enablement managers & founders doing sales: Trust is at an ALL-TIME low. (You know this). This sucks for everyone, but ESPECIALLY sales leaders in high-ticket, relationship-based industries where no trust = no deal. Luckily, there's a way to earn the TRUST of your buyer in less than 90 seconds, build deeper relationships and a healthier pipeline: By selling STORY FIRST. Starting with your 3-Act Origin Story (3AOS), which you'll learn in this 2-hr workshop! I'm Will Greenblatt, recovering child actor turned award-winning speaker and "Canada's best pitch coach" (FI). I've taught my 3AOS framework to sales leaders at Wayfair, Remax, Ericsson, & Bird Construction, helping them win $550M+ in deals. At THIS workshop, I'll show you: what a great 3-Act Origin Story looks like (by sharing mine) why it works to build relationships with clients the proven 3AOS structure to create yours and how to deliver it in <90 seconds at the beginning of your next big sales presentation We'll do roleplaying, live coaching w /feedback for volunteers, and a long Q&A. PLUS you'll make deep connections with other sales leaders in the room by hearing vulnerable stories, and sharing yours. If you care about staying human in the age of AI, but you still have expensive sh*t to sell; this one's for you. PS.
South Boston
Hosted by Will Greenblatt
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