Startup Cafe: Lisa Odenweller, Founder Behind Women-Led $9M Raise

A longtime advocate for conscious leadership, Hollie Stenson brings both a builder's curiosity and an investor's discipline to every conversation she hosts. In this Startup Café, she turns that curiosity toward fellow entrepreneur Lisa Odenweller, founder of Kroma Wellness and Beaming. What does it really take to build a brand people love, raise millions from influential investors, and reinvent yourself along the way? Lisa Odenweller has spent over two decades building businesses in the health and wellness industry. From scaling Beaming into a multi-location business to launching Kroma Wellness, a celebrity-backed functional nutrition brand, she's learned firsthand what it takes to turn a vision into a company that stands out. In this candid conversation, Lisa will share the behind-the-scenes story of raising $9 million during COVID, attracting more than 100 women investors alongside major celebrities and business leaders, and building a brand with a devoted following. We'll explore the lessons, failures, relationships, and decisions that shaped her entrepreneurial journey, with practical insights for founders at every stage. What to Expect Raising $9M during COVID: How Lisa attracted celebrity investors, business leaders, influencers, and more than 100 women to back her vision. Building a brand people obsess over: How to create a distinctive brand, develop a loyal following, and stand out in a crowded market.