Music Industry 101, Session 3: Music Marketing

Session 3 of the 4-part Music Industry 101 series explores how to market yourself as an artist. In this four-part Music Industry 101 series, Pablo Max will walk aspiring commercial musicians through how the industry at-large works. This series is aimed at anyone curious about working in the music industry, becoming a professional artist, songwriter, or producer, or general curiosity about the inner workings of the business. In Session #3, Pablo will cover Music Marketing. How do you get your first fan? How do you hold on to them? How do you build a brand identity as an artist? How do you create a rollout strategy? What is narrative and how does it play a role? Note: Each session is structured independently and can be attended separately without missing context. Note: Each session is structured independently and can be attended separately without missing context. Please arrive by 7pm for introductions, followed by the keynote and Q&A.