MarTech London: Building an Experimentation Practice That Delivers Value

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Stuart Clare and Barry Lennon discuss building experimentation practices, personalisation, AI and quality assurance for digital analytics. The event includes questions, discussion and time to connect over drinks and nibbles.

AI summary · From the event listing

How do you build an experimentation practice that delivers value today and prepares your business for what comes next? Join us at MarTech London on the 19th of November to hear from Stuart Clare of The AA and Barry Lennon of VodafoneThree UK, exploring how to build a strong experimentation practice, prepare for personalisation and improve confidence in the data behind digital decisions. Stuart will share his perspective on bringing teams together, building support for experimentation, and making testing part of everyday decision-making. Drawing on experience from The AA, adidas and Vistaprint, he’ll explore how customer insight and experimentation can improve customer experiences and drive business growth. He’ll also discuss how AI is changing the landscape and what that means for organisations taking their next steps towards personalisation. Barry will explore quality assurance (QA) for digital analytics and experimentation, the implications of data quality issues and practical lessons from implementation. He’ll also discuss how automation can support QA, helping teams identify issues and build greater confidence in their measurement. Join fellow marketing, digital and MarTech leaders for practical insights, questions and discussion with time to connect over drinks and nibbles.

Paddington