Jonny Muir : Service Design – From Potato Peelers to Butterflies

Now with added AI and Automate! Join us for an evening exploring Service Design, digital architecture, and how Umbraco can be used to build much more than a traditional CMS. We spend a lot of time talking about how to build things, but the real magic often happens when we work out what to build, who we're building it for, and why they need it. This month we're joined by Jonny Muir — Designer, Computer Scientist, and two-time Umbraco MVP — for a journey from industrial design (primarily to maintain a tenuous link to potato peelers!) through to digital architecture, service design, AI and Umbraco Automate. The Talk Drawing on decades of experience across public and private-sector case management, pension administration, hyper-local community projects and environmental humanities, Jonny will explore how good Service Design can shape the way we approach digital projects. Using foundational principles from the Nielsen Norman Group (NN/g) and the Government Digital Service (GDS), he'll demonstrate how Umbraco can be used declaratively as an enterprise-scale case management system. We'll also take a look at Wayfinder, the open-source framework Jonny has been developing over recent years, and see how Umbraco's Block Grid and package ecosystem can support both front-stage and backstage user experiences.