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[In-Person] What's in a Name? A Practical Crash Course on Company Naming for Founders at StartX

[In-Person] What's in a Name? A Practical Crash Course on Company Naming for Founders

A practical session for founders on company and product naming, from positioning and name evaluation to trademark and domain considerations. Attendance is limited to the StartX community.

AI summary · From the event listing

November 11, 2026 · 2 PM – 3:30 PM

StartX, Palo Alto · Free ·

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A practical naming session covers positioning, building a brief, evaluating options, trademark basics, and domains for founders.

AI · From the event listing

Organizer’s description

Event Details: 🗓️ Date: Wednesday, November 11th, from 2pm to 3:30pm 📍 Location: StartX @ 2627 Hanover St, Palo Alto, CA 94304 Overview: Many founders never run a real naming process, and a quick AI chat or "name generator" usually results in something soulless or unusable. This session walks through the process used to name dozens of companies and products, so you're more likely to land on a name that works. What you'll learn: Why to do positioning before naming How to build a brief and run a namestorm How to evaluate names before you commit Trademark basics and when to bring in a lawyer How to think about domains and TLDs This session is presented by StartX with our partner .tech domains, in collaboration with A Hundred Monkeys. 📌 Attendance: This event is open exclusively to the StartX community.

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