IEEE-CN: NOV (Home Base): Moving from “Product-Centric” to “Customer-Centric”

IEEE Consultants' Network: NOVEMBER 2026 Meeting ("Home Base") Moving from “Product-Centric” to “Customer-Centric” Sean Van Tyne, BFA, MA *Author \| Product Design Leader* TOPIC Join Sean Van Tyne in an insightful presentation on transitioning from a product-centric to a customer-centric business model. Discover how focusing on customer needs and experiences can drive market success, improve loyalty, and foster innovation. Learn strategies for implementing customer-centric practices, including pilot programs and governance structures, and gain insights into the long-term benefits of this approach. Whether you're new to these concepts or looking to refine your strategy, this session will provide valuable guidance for enhancing your organization's customer focus. If you help design or develop solutions for people - consumer or B2B - you may want to a more client-first perspective, this session will provide you with the tools and knowledge needed to begin or enhance your organization's journey toward customer centricity. Come ready to learn how this transformation can lead to increased customer satisfaction, improved innovation, and stronger business results. Bring your questions for discussion! SPEAKER Sean Van Tyne, BFE, MA Sean Van Tyne is an international speaker, best-selling author and advisor.