
Founder-Led Sales for Startups
A class for startup founders on developing a sales talk track, generating leads, and winning clients, with exercises and panel feedback. Some exercises involve being called on.
AI summary · From the event listing
November 3, 2026 · 6:30 PM – 8:30 PM
Capital Factory, 701 Brazos St, Austin ·
Keep your plans in one place. Free account.
Work through startup sales exercises, including practicing a cold pitch to a CEO, and get feedback from the panel.
AI · From the event listing
Organizer’s description
Winning the first million dollars in revenue is the absolute hardest thing for any start-up. And if you're an introverted founder, an engineer who loves getting into the nitty gritty details of each feature, or someone new to selling, building a sales pitch and pipeline may be an even bigger challenge. The goal for early start-ups remains the same -- create momentum and generate revenue. In this class, you’ll learn strategies and techniques that you can start applying today to: * Develop and strengthen your talk track * Generate leads and * win new clients. Some of the exercises require spontaneous thinking (yes, we call on folks) but the panel provides feedback (the goal — constructive ways to improve as well as compliments) so you learn and grow. This may sound hard, but remember, we all improve with “batting practice.” Oh, btw, we’ll also jump into my favorite exercise — how to pitch a CEO cold about your company and win a meeting. Please arrive early as the agenda is packed and we plan to start on time.
Downtown Austin
Hosted by Founder-Led Sales Class for Startups
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