Entrepreneurship Essentials (E2): Customer Discovery for Startups with Melissa Byrn

Join the Polsky Center and Melissa Byrn, Assistant Dean for Clinical Research at the University of Chicago Biological Sciences Division, for an informative workshop on early stage customer discovery for startups. Understanding your future customers’ values, pain points, and current solution(s) is critical to ensuring that your product or service will be adopted by your customers when it hits the market. You'll leave with practical frameworks for conducting effective customer interviews and turning what you learn into insights that sharpen your product and go-to-market strategy!