Behind the Brands: A Fireside Chat with Emma Grede, Founder, Serial Entrepreneur, Author and Podcast Host

How do you spot a major opportunity, build a brand people care about, and turn an ambitious idea into a category-defining company? Join Emma Grede—the co-founder and CEO of Good American, founding partner of SKIMS, Host of Aspire with Emma Grede Podcast and author of Start With Yourself: A New Vision for Work & Life—for a candid conversation about what it really takes to build and scale a successful business. From launching Good American to helping build SKIMS, Emma has made a career of challenging conventional thinking and taking bold ideas to market. She will share the decisions, risks, setbacks, and partnerships behind her success, along with practical insights on: Building a brand that stands out Turning customer insights into business opportunities Choosing the right partners Scaling without losing your vision Developing resilience and knowing when to take the next big bet Drawing from her New York Times bestselling book, Start With Yourself: A New Vision for Work & Life, Emma will also explore ambition, leadership, and how to define success on your own terms. Whether you are already building a venture, considering entrepreneurship, or simply curious about how some of today’s most influential brands were created, this is a rare opportunity to hear directly from one of the most accomplished entrepreneurs in consumer business. Copies of Start With Yourself will be available for purchase before the event. A book signing with Emma will follow the fireside chat.