(IN) Focus: Marc Lore

IN FOCUS: Who Gets to Build the Next Great Food Brand?Featuring Marc Lore, Founder & CEO, WonderThe barriers to building a food business are changing. What once required a restaurant, significant capital, a kitchen, staff, and years of infrastructure can increasingly begin with something much simpler: an idea, a point of view and a community.In this IN Focus, Marc Lore explores the democratization of food entrepreneurship and how technology, new business models and the creator economy are opening the door for a new generation of food founders.Using the launch of Wonder Create as a jumping-off point, we’ll look at what happens when creators can translate their audiences, cultural influence and distinct points of view into food brands—and what infrastructure they need to turn those ideas into sustainable businesses.The conversation can also zoom out to the larger evolution of Wonder Group: how its growing portfolio of restaurant concepts, delivery, technology, media and food brands reflects a broader bet on where and how people will discover, experience and build around food.Key conversation threads: lowering the barriers to food entrepreneurship; creators as the next generation of food founders; audience and community as an advantage in launching a brand; turning cultural relevance into an enduring business; the infrastructure required to take an idea from concept to scale; and Marc’s vision for a more accessible, diversified food ecosystem. Joining Marc on stage will be Dr.