Austin emPower Breakfast

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Fernando Labastida presents on finding a business’s distinctive idea and making it recognizable to customers, Google, and AI search engines. The listing frames the talk around business marketing and AI visibility.

AI summary · From the event listing

What if the ONE thing that makes your business unforgettable is something you've been overlooking for years? The way customers discover businesses is changing. Fast. People are asking ChatGPT and other AI tools who to hire, where to shop, and which businesses to trust. Here's the million-dollar question: When someone asks AI for a business like yours, will your name come up? Or your competitor's? This is exactly what we're tackling at the November 11 Austin emPower Breakfast! Our featured speaker, Fernando Labastida, founder of the Viral Genius Institute, is an Austin-based marketing strategist, category designer, and author who helps entrepreneurs uncover what makes their businesses truly unforgettable. His presentation: Finding Your One Unforgettable Idea: The Key to AI Visibility Fernando believes every business owner has one thing so extraordinary that it makes them different. The problem? Most are so close to it that they don't even recognize it. And in a world overflowing with competing businesses, generic marketing messages, and AI-generated content, being different isn't just an advantage. It's becoming essential to being discovered. Join us to explore: --Why being great at what you do isn't enough if customers can't find you. --How to identify your "One Unforgettable Idea" and turn it into a powerful competitive advantage. --What makes a business recognizable to customers, Google, and AI search engines.

East Oak Hill