[AI Week] AI GTM Day Panel

How do AI startups land their first customers, and how does go-to-market change when AI is in the product and in the process? A founder, a Microsoft GTM lead, a CRO and a product executive compare notes. Featuring Jonathan G. Blanco, Founder & CEO, Aizii Technology executive and product leader with 15+ years in retail technology across Fortune 500 brands, enterprise retail, and venture-backed startups. Jonathan has consistently been early to each new wave of retail innovation, from social commerce to beacons to crypto commerce, and now agentic commerce. He led product innovation at Sears, founded TF Labs and Niftmint, and today is building Aizii, the transaction layer for agentic commerce, making brand catalogs discoverable by AI models and transactable by autonomous purchasing agents. He also teaches Product Go-To-Market as Adjunct Faculty at the University of Washington. Nia Joseph, GTM Lead, Microsoft AI product and go-to-market leader who helps organizations turn emerging technology into products and workflows people actually use. At Microsoft, she supports internal AI initiatives for global marketing and operations teams, guiding adoption across cross-functional groups. She is also a LinkedIn Learning instructor and AI educator who has taught more than 3,000 professionals how to use AI for business growth, with courses for DataCamp and universities including UT Austin, UNLV and Northwestern.